// COST_OF_BUILD May 2026 14 min

Reading a $10.7 Million Software Quote, Line by Line

Three real production systems decomposed to the role, the month, and the dollar. A field guide for executives trying to figure out where the money in a traditional agile dev shop's quote actually goes.

// RESEARCH December 2025 PDF

The AI Budget Trap

Your $200K AI budget might be perfect—or catastrophically wrong. The difference isn't the number.

Enterprises spent $37 billion on generative AI in 2025. Most of it failed. This whitepaper provides a practical framework for evaluating AI investments before committing capital.

// RESEARCH December 2025 PDF

The $30 Billion Lesson

In 2024, failed AI pilots destroyed $30 billion in shareholder value. The failures share common patterns—and none of them are about technology.

Why 95% of enterprise AI projects fail, and how to know if yours will too. Based on RAND Corporation research and analysis of failed AI initiatives across industries.

// RESEARCH September 2026 PDF + AUDIO

The Minefield of Autism Therapy Games

The market for games that teach autistic kids social skills is real. It is also littered with failures, and the obvious product is the one most likely to fail.

A market and efficacy verdict on games that teach autistic kids social skills. Why on-screen drills produce screen skills, what the survivors sell instead, and the version of the product with a fighting chance. Read the paper or listen to the dialog.

Read or listen →
// COMMUNICATION February 2025 7 min

The Communication Style That Fails in Every Business Is the One We Teach in Every Classroom

We train students to broadcast and never listen. Then we wonder why companies can't talk to their customers.

// EDUCATION February 2025 6 min

The Textbook Isn't Teaching Your Kid. It's Testing Their Tolerance for Confusion.

I sat down with my teenager to work through a physics problem. What I found wasn't a math problem — it was a communication failure dressed up as rigor.